Advertising and Public Relations Research
Donald W. Jugenheimer & Larry D. Kelley & Jerry Hudson & Samuel Bradley
Language: English
Publisher: Routledge
Published: Apr 16, 2015
Donald W. Jugenheimer & Larry D. Kelley & Jerry Hudson & Samuel Bradley
Language: English
Publisher: Routledge
Published: Apr 16, 2015
Description:
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.