Philip Kotler & Kevin Lane Keller
Language: English
Google Books ISBN
Marketing
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
Description:
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.